Today’s media landscape is more fragmented than ever. The constant evolution of technology makes it easier for consumers to switch flawlessly between screens according to their personal preference. While consumers continue to prefer content of specific media brands above others, increased touchpoints with these brands via different devices creates diverse levels of engagement.
NEW - Media Brand Engagement
Available in The Ipsos Affluent Survey Europe 2017 - Media Brand Engagement, provides insight into how Affluents connect with media brands and the roles they play in their lives on both an emotional and behavioural level.
NEW - Brand Centric Survey Design
The new Ipsos Affluent Survey uses a brand centric approach for media. The new design allows users to evaluate the total media brand and its performance across all platforms.