Today’s media landscape is more fragmented than ever. The constant evolution of technology makes it easier for consumers to switch flawlessly between screens according to their personal preference. While consumers continue to prefer content of specific media brands above others, increased touchpoints with these brands via different devices creates diverse levels of engagement.
NEW - Media Brand Engagement
Available in The Ipsos Affluent Survey Europe 2017 - Media Brand Engagement, provides insight into how Affluents connect with media brands and the roles they play in their lives on both an emotional and behavioural level.
NEW - Brand Centric Survey Design
The new Ipsos Affluent Survey uses a brand centric approach for media. The new design allows users to evaluate the total media brand and its performance across all platforms.
[WEBINAR] Making It Personal on Social
On May 23, join us for a complimentary webinar addressing best practices for using social media and social data to create more personalized consumer experiences, including featured case studies on how companies leverage social to add value for both consumers and brands.
[EVENT] ISPOR 22nd Annual Meeting 2017
On May 20, please join the Ipsos Healthcare team who’ll be presenting data on key topics in NASH, Oncology, Diabetes and Obesity, as well as exhibiting at the 22nd International Society of Pharmacoeconomics and Outcomes Research (ISPOR) Annual International Meeting.