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What’s Your Brand’s Social Category?
Consumers see brands as belonging to categories based on their own perception and life experience. Once consumers pigeonhole a brand, it is hard for the brand to easily change that category perception.
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Paradise Lost
Can France’s new president help French society become more at ease with itself? Simon Atkinson shares findings from Ipsos’s Global Trends survey on the problems facing the country.
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[EVENT] NASPL Annual Conference
On September 13, join Ipsos at this year’s annual NASPL conference focused on helping you navigate the rapidly shifting lottery environment.
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[EVENT] Insights for Connected Living
September 7 - What if you could use cognitive technology to navigate and integrate all of your complex databases and information systems without ever losing sight of the fundamental human insights?
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[Webinar] Connected Health: The Physicians' View
On September 6, join us for a webinar where we’ll reveal findings from our 18-country primary care physician study on perceptions of connected health.
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Europe Affluent and Their Cars: the Unexpected Truth
Affluent who own 4+ cars are the ones who get most out of life. Luxury car owners are not by definition the happiest in life.
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Ipsos Update - August 2017
Welcome to the August edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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What Worries the World - July 2017
New global poll finds unemployment remains the top issue around the world. What Worries the World study finds the majority of people across 26 countries think that their country is on the wrong track — Mexico, South Africa, Brazil, Italy and Hungary being the most concerned.
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Brazil Pulse - 85% of Brazilians Consider the Michel Temer's Administration bad - July 2017
The country is still heading in the wrong direction for 95% of Brazilians, repeating last month’s result. This decline of the confidence in Brazil lifted off in January 2015 and stabilized at extremely high levels since then.
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Sticky Apps and the 5 Golden Rules
In an online world oversaturated with apps, how can one develop an app that doesn’t get used once and end up in the app graveyard. An app that helps the users and the creators. An app that provide real ROI to any business. An app that is sticky.