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Perils of Perception: climate change
Around the world people say they understand what actions they need to take to combat climate change, but do they really?
The latest Perils of Perception study by Ipsos looks at how the general public in 30 markets around the world perceive environmental action. We ask them what they might do in their own lives to tackle climate change, and compare the answers to the (sometimes confusing) scientific truth -
Myths and vaccines: building pharma reputation in the face of misinformation
The ongoing pandemic has placed the pharmaceutical industry in the spotlight like never before. Alongside the fight against COVID-19, effectively communicating with stakeholders is more important than ever.
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[WEBINAR] Sustainability: What we know and how you can act in 2021 & beyond
Please join us for a webinar to get answers that supports you to understand and target the right consumer segments and to create a market for your sustainable products / services.
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Expectations about when life will return to pre-COVID normal vary widely across the world
Almost half of adults say their mental health has worsened during the pandemic, but nearly one quarter say it improved since the beginning of 2021
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Protection in times of crisis
BNP Paribas Cardif has released the results of an opinion survey on the impact of the Covid-19 crisis in France and around the world.
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Reputation on the rise: Safeguarding your brand reputation through investment in cyber security
There is a difference, it seems, between knowing something and really knowing something.
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KEYS - Dynamic planet [Webinar recording]
Anticipating Demographic, Environmental & Technological Change
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Ipsos Update – April 2021
Our monthly round-up of research and analysis from Ipsos teams around the world covers a range of topics from gender equality and parenting to retail trends and how advertising becomes famous.
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Income and wealth disparities perceived as the most serious form of inequality
An online study by Ipsos, conducted across 28 countries in partnership with Kings College London’s Policy Institute has found that, when asked about a range of different inequalities, 60% said that inequalities in income and wealth are among the most serious types of inequality affecting their country.
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What Worries the World – March 2021
“What Worries the World?”: One year on, COVID-19 remains the greatest global concern.