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Conclusion
The direction Brazil will take in 2024 appears uncertain, with nostalgia and perception playing significant roles.
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What Worries the World - September 2023: Concern about crime reaches highest level since before the pandemic
Inflation remains the number one concern in What Worries the World for the 18th month in a row.
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Ipsos Encyclopedia - Social Intelligence and AI Enabled Consumer Intelligence
AI enabled Consumer Intelligence (AICI) is a new category defined by Forrester as a way to craft insights from various data to optimise the experience of current customers and discover emerging trends, outliers, and unexpected shifts or changes in consumer behaviours.
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Dare to be a TikTok MISFIT: How KitKat shaped a cultural moment and championed Brand Success
In early 2023, KitKat Japan unveiled its noteworthy KitKat YOKUBARI DOUBLE ad on TikTok. Masterfully adhering to social media codes while injecting a burst of creative brilliance resulted in an authentic Misfits story.
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Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity
Creative Excellence brings back the magic.
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The omnichannel reality in the Pharmaceutical industry
The role of voice of the customer research and analytics in driving omnichannel success
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[Webinar] KEYS - We need to talk about generations
Join us on 21st September for a new KEYS webinar.
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What worries the world - August 2023
Inflation has now been the top global concern in our What Worries the World survey for the last 17 months. However, worry about rising prices has declined for three months in a row, having dropped 3pp from June.
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Ipsos Encyclopedia - Usage & Attitude Surveys (U&A)
A usage and attitude (U&A) study involves research which aims to 'understand a market' and identify growth opportunities by answering questions on whom to target, with what and how.