Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity

 

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Episode 3: Distinctive Brand Assets – In episode three, Douwe and Chris discuss new thinking on distinctive brand assets with Hazel Freeman, Global BHT Service Line Offer and Design Director at Ipsos, and Adam Sheridan, Global Head of Products and Innovation, Creative Excellence at Ipsos. To learn more about unlocking the power of distinctive brand assets read Adam’s paper on the topic.

 

We are communication experts who combine art, science, and knowledge to help our clients achieve their business goals through creative excellence. We cover the entire creative development process to bring back the magic. We are enablers of great creative and are proud when our clients produce award winning and best-in-class advertising.

At Ipsos, we are the number one company world-wide in covering the entire creative development process, starting from the initial insight exploration to big idea assessment, early screening of territories, storyboards, to evaluation and qualification of the campaign ensuring the best ROI is delivered for the brand prior to airing, and finally the monitoring of its impact in-market.

Creative Excellence guidelines during Covid-19 challenges | Ipsos Covid-19: the creative fight back | Ipsos Burger King continue to break the rules with risky creative, but how effective is their latest effort? | Ipsos The power of you | brand assets | media | Ipsos

Top insights on Creative Excellence

Women in Advertising | Ipsos Get real, get creative! | Ipsos We d̶o̶n̶'̶t need to talk about ads | Ipsos Measuring the value of personalised digital creative

 

Be bold, be creative, do research | Ipsos Acceleration | Web and mobile technology | going faster |  Ipsos How car advertisers can prepare as electric vehicle fever reaches the U.S. | Ipsos

 

Selling creative research short | Ipsos Last Impressions also count | Ipsos Should brands try to change the world? | Ipsos 

 

Superbowl LV Ad Awards The Most Engaging Ads of Super Bowl LIV: Doritos, Google, Michelob Ultra | Ipsos Driving the Path to Successful Super Bowl Auto Advertising 


Our partnerships: Contagious and Effie

In the latest Creative Corner video Eleanor Thornton-Firkin, the UK’s Creative Excellence Service Line leader, is joined by special guests from Effie UK, NHS England and MullenLowe Group to explore Effie UK award winning work and how non-conformity drives effectiveness. Discussing some key learnings from the 2020 Effie UK report on bringing an idea to life, choosing the most effective channels for a campaign, as well as NHS England’s winning case study, the speakers share advice on the power of non-conformity.

In this Creative Corner video Shaun Dix - Ipsos' Creative Excellence Global Leader, Traci Alford  - CEO of Effie worldwide and Pedr Howard - Chief Strategy Officer at Ipsos in the U.S. discuss Creative Effectiveness in the context of the release of the Effie 2019 report and the announcement of the Effie 2020 winners. Listening to this video cast, you’ll learn about what makes an Effie gold winner. The speakers share their insights on the drivers of effective creativity and their personal take-aways and favourite ads.

Check out these 2020 Effie reports, powered by Ipsos: Effie UK report and Effie US report and find out more in the Creative Corner video below:

 

Take a look at some of our other Creative Corner videos below that feature Creative Excellence experts and special guests, and see the full series of Creative Corner videos here

 

 

 

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