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Rather Than Creating a Divide, Technology Gives Families More Opportunities to Connect
Half (51%) of American families with children under 12 say they consume content together on a shared platform in the same room.
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Millennials Overwhelmingly Support Clinton over Trump
Millennials overwhelmingly support Clinton over Trump (50% vs. 18%) according to Ipsos’ quarterly “Millennials” survey carried out for USA Today and Rock the Vote.
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Global Study Shows Many Around the World Increasingly Uncomfortable with Levels of Immigration
6 in 10 concerned about terrorists pretending to be refugees, and 4 in 10 want to close borders entirely.
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Side-by-side Social Intelligence
Using the analysis and synthesis of social data to enhance and complement our primary research. We live in a digital world where mobile technology allows us to spend more and more time on social media.
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2016-2017: The Year of Disruptive Elections - August 2016
Early in June, Ipsos presented at a seminar in Paris looking ahead to the forthcoming elections in the United States and France. The event, hosted by the US Embassy, saw Brice Teinturier (Ipsos Public Affairs, France) and Clifford Young (Ipsos Public Affairs, USA) describe the prevailing mood in their respective countries and what this means for the political scene.
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Brexit Reaction: What Are the Consequences of UK Leaving the EU?
The UK’s vote to leave the EU was a shock across the continent and beyond, and this survey shows it’s still something that many are coming to terms with. But there is not wholesale panic – in fact fears of a “domino effect” seem to be receding.
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Who Thinks About Christmas in July? Advertisers, of Course
Not to be outdone by the Super Bowl held every winter in the USA, the UK has its own annual advertising event - or is it an advertising season? The Daily Telegraph has called it an “arms race.” Shortly before the holidays the buzz begins as advertisers, primarily large retailers, seed their annual holiday creative online.
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Ipsos Update - July 2016
This is the July edition of Ipsos Update, a selection of research and thinking from Ipsos teams around the world.
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Ipsos Pre-Election Forecasting On The Mark Nationally
Ipsos in South Africa again delivered a very close forecast on the final local election results. At its latest release of its poll findings (released Monday 1 August), Ipsos suggested that the ANC would garner 54% of the votes, the DA 26% and the EFF 8%.
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Cracking Social: How To Connect Meaningfully With Audiences on Social Media
It is clear, that when it comes to connecting meaningfully with audiences on social media, there is still a lot to learn. At Ipsos we’ve been exploring how brands can maximise their impact in this space. Our starting point was in depth examination of the people who are getting it right in order to identify what we can learn from them.