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[Webinar] KEYS - The empathy effect
As we adapt to the uncertainties of the “Twitchy Twenties”, now is the time to rediscover the people we serve. Who are they, what drives them, what frustrates them.
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People, Planet, Prosperity newsletter: April 2023
A monthly digest of Ipsos’ latest data and perspectives relating to environment, social, and governance.
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Food & Drink
During the pandemic the food and drink sector was lauded for keeping a nation fed and its reward from a reputational standpoint is that it is among the most trusted sectors.
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Tracking expectations, context and empathy to build successful brands
Discover Ipsos' contextual brand tracking
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Innovation that speaks for itself
How pharma earned people’s trust? Our data shows that pharma is the most trusted sector of those we measure.
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Unlocking culture in Europe
A study on how TikTok users perceive culture in Europe and the role the platform plays.
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Mapping the journey to sustainable pack: What consumers want
Considering various environmental concerns, the accumulation of waste, packaging and plastic is the third-biggest concern across the globe (41%), after the threat posed by climate change (46%) and extreme climate events (43%).
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Breaking the stereotypes: never imitate, always misfit!
Cartier – a luxury brand which through their latest creative is embracing the world we live in, a world which is more kooky, more diverse, and more inclusive.
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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Exploring the nuances: How Gen Z females in the USA and Europe differ in behaviors and values
A deep dive into digital behavioral data reveals Gen Z differences around the globe.