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New research: decoding internet fashion aesthetics
Synthesio experts explore 20 fashion aesthetics from apps like TikTok and Instagram
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Luxury and convergent commerce
Roundtable discussion hosted by Ipsos channel performance and customer experience.
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Social media users’ 2023 resolutions: health and finances first
New insights unveiled by Synthesio’s online conversations analysis related to New Year’s Resolutions finds that social media users say they’re focused on health, financial wellbeing, as well as new purchases in 2023.
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How is inflation impacting consumer behaviors, attitudes and emotions?
Essentials help you best understand the new context.
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How can i observe my customers/consumers in real life?
Discover how they navigate inflationary pressures with ethnography.
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How should I optimize my product mix for this inflationary context?
The Inflation Product Mix Optimizer helps you identify what choice trade-offs are people willing to make now.
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The myths and realities of social intelligence and analytics
While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.
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CX service design: creating emotional attachment and driving brand growth
Designing customer experiences that drive business success