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Trust in professions: a return to the status quo ante
Many professions have seen little to no impact on their trustworthiness scores.
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What Worries the World – December 2022
Have we reached peak inflation? Although still the top concern, worry about inflation falls for the first time in two and a half years.
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Data Dive: 2022 in review
In 12 infographics, we look back at some key Ipsos Global Advisor polls from the rocky year that was.
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Inflation has citizens’ around the world pointing a finger at government policies
People across 36 countries place (some of the) fault for the cost of living at the feet of politicians, but also realize there are larger factors at play.
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Global predictions for 2023
Following a very challenging couple of years in 2020 and 2021, many people around the world feel 2022 has been a little better. However, uncertainty about both short- and longer-term futures prevails. Global citizens are struggling to be optimistic about 2023 as most express concern about the state of the economy, the environment and world security.
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Advertising: finally… a 'Misfit' Christmas ad
Christmas is a time of joy and coming together, of exchanging gifts and being with the ones that matter most to us. And while this year Christmas feels a bit different, with inflation and an impending recession to greet us in 2023, another staple we can always count on is Christmas advertising.
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Data Dive: Global consumer confidence softens in 2022
In five infographics, we break down how inflation, the invasion of Ukraine, layoffs, and the pandemic, have people around the world feeling anxious going into the end-of-year shopping season.
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Creative Corner powered by Ipsos
Ipsos experts discuss how to unleash creativity and create strong ads that will leave a lasting impression and generate positive business outcomes.
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Has disruption become the new normal?
On March 11, 2020, the WHO declared the novel coronavirus (COVID-19) outbreak a global pandemic. Almost immediately, the pandemic rose to the top global concern in Ipsos’ What Worries the World poll.
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Understanding human psychology during the polycrisis
We live in a world where we are being buffeted by multiple crises.