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Ipsos Joined Forces with Ogilvy & Mather to Issues Report “The Cashless Mobile Life”
Decoding current positions and trends of mobile payment; leading the future of mobile marketing. Recently, renowned research institute Ipsos joined forces with Ogilvy & Mather to sort out the ongoing trends of no-cash payment in China over the past year. After interviews with 8,180 internet users,extensive interviews with businesses, and a large-scale field study, they produced a report titled "The Cashless Mobile Life.”
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Advertising, Reality, the World – According To Pokémon Go
How Pokémon Go reflects current global trends, people’s current aspirations, and how brands can successfully embrace these changes.
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2016 US Elections - Clinton’s Lead Over Has Remained Relatively Stable Over The Past Week (September 7)
After two weeks with few self-inflicted losses, Donald Trump’s favorability rates have stabilised and he remains tied with Hillary Clinton in the national head-to head. Clinton, on the other hand, has seen her unfavorable ratings going up over the last few weeks, potentially as a consequence of the steady drip of negative stories.
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Few Millennials Follow 'Rules of the Road'
Nearly one in five Millennials say they often engage in the road-rage inducing practice of “slowing down to annoy or educate people who want them to move over.” Eight in ten said they were an above average driver.
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ASEAN automotive: A huge potential
As automotive manufacturers around the world continue to grapple with stagnating or declining sales in their traditional markets, a strong strategy for geographic diversification becomes increasingly urgent.
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2016 US Elections - Clinton’s Lead Over Trump Shrank Over The Past Week (August 31)
It seems - at least for one week - Trump’s latest ‘pivot’ has helped him shore up support within the Republican Party and close the margin with Clinton” said Ipsos pollster Chris Jackson. “He’s gone from winning 73% of Republican likely voters last week to 78% this week matching the level of support Clinton receives among Democrats (79%).
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Indonesia’s aquaculture industry: Key sectors for future growth
The main growth driver for Indonesia's fisheries is the fact that key commodities such as fish and shrimp continue to enjoy strong demand domestically and abroad respectively. The main domestic factor is the fact that the archipelago nation of more than 250 million people is a major consumer of fish. Fish consumption per capita was estimated at 33.76 kg / year in 2014. Thanks to wide coastline and warm tropical climate, Indonesia has become one of the top 4 nations in fishery production.
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Vietnam’s Meat Market: Mind the Gap!
As the world’s 14th most populated country, Vietnam and its 94 million people are increasing their livestock consumption as they experience higher income and population growth. Despite the relatively stable growing trend of livestock production over the past few years, meat output has not managed to keep up with the current consumption demand.
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2016 US Elections - Favorability Scores For Donald Trump Have Improved By 5 Points (August 25)
“While Trump’s latest ‘pivot’ seems to have cooled some animosity towards the Republican, it has not yet translated to actual votes,” reported Ipsos pollster Chris Jackson. “Favorability tends to be a leading indicator so if Trump is able to string together several weeks of improved public sentiment, he might eke out a better standing in the polls.”
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The boom of China's automotive aftermarket is imminent
China overtook the United States as the world’s largest automotive market in 2009 and has retained the crown since then. China’s automotive aftermarket industry value reached USD 118 billion in 2015 and it is expected to grow at 12.7% CAGR to reach USD 214 billion by 2020.