Search
-
Ipsos clients win nine David Ogilvy awards
Budweiser, Ad Council, Clorox and Zillow, were award-winners at the prestigious 25th annual advertising research awards.
-
Ipsos Update - October 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on trust, customer experience, populism and nativism and our new edition of Flair South Korea.
-
Beyond price promotions
In this new white paper, we encourage marketers to design new and effective sales strategies that are not focused on price. Instead, behavioural science concepts can be used to “nudge” consumers at the point of sale.
-
World’s heating up at record levels – but we’re doubtful or behind on policy action
Only four in 10 people think countries are doing enough on climate change.
-
Flair South Korea 2020 - Customized & Connected
The first edition of Flair in South Korea explores a nation that despite its distinct international identity, is relatively little-known and easy to stereotype. Our study of society, markets and people shows Koreans to be both independent and dependent: ‘customized and connected’.
-
In line to capitalize on traffic in airports
Peter Luff, president of global queuing and footfall insights and analytics company Ipsos Retail Performance, explores the technology behind positive passenger experiences.
-
[EVENT] CRC Insights Leadership Symposium
On October 22-24, Ipsos is pleased to be participating in the CRC’s AI-focused conference exclusively designed for market research professionals.
-
Global Consumer Confidence Index hints at a global economic slowdown
Significant drops are seen in India, Spain, Germany, the U.S., Sweden, Italy and Mexico; meanwhile, optimism gains in Argentina, Saudi Arabia, France, Turkey and China.
-
[EVENT] The FQ Lounge @ Advertising Week
September 23 - Please join Ipsos’ Virginia Lennon and Natalie Lacey who will be participating in the following panels during a two-day exclusive event hosted by The Female Quotient.
-
How to analyse the customer journey in retail stores
Whether at a store level or as part of your brand’s wider marketing strategy, mapping your customer’s journey is a key process to improving engagement and sales. The data obtained will assist with key questions, for example if customers can easily access all areas of the store, identifying the pain points and bottlenecks of a store’s layout, ensuring products and POS displays are in the best locations; are just some of the examples which need to be analyzed for a smooth purchasing journey.