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Bringing New Life to Qualitative Research With Real People in Real Life
We all know that market research can add tremendous value to your business – assessing the numbers and understanding the statistics can really help you build a business case, make better informed decisions, measure success and results, and make your stakeholders happy. But sometimes, it can be just so clinical and neatly packaged into a few charts or grids. While that has its place, real life just doesn’t always add up so nicely.
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European Pulse: Europe On The Wrong Track
Europe is on the wrong track say citizens in ten of EU’s largest countries – but little desire to leave the European Union outright. Faultlines across Europe with Mediterranean countries (Spain, Italy, France) most unhappy, but central Europe (Germany, Poland, Hungary) more positive.
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Europe is on the Wrong Track Say Citizens in Ten of EU’s Largest Countries – But Little Desire to Leave the European Union Outright
Faultlines Across Europe with Mediterranean Countries (Spain, Italy, France) Most Unhappy, But Central Europe (Germany, Poland, Hungary) More Positive.
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At Home And On The Go With The Millennials
Every generation has its challenges and its defining moments, usually underscored by the times they live in. Today’s young adults are no different. As they come into their own, the Millennial generation – ages 18-31 for this study – faces a set of challenges that reflects the new realities of our economy and technology.
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Flair France 2012 - Society With No Regrets
Three high points, three stories, three perspectives and a specific angle: approaching research findings as symptoms whose analysis allows us to create a mapping of structuring, emerging trends.