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Perils of Perception 2015
This issue – The Perils of Perception – explores the challenges in associated with measuring and understanding the way people think and act.
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Taking Responsibility - 2015 Research Clubs of Africa competition in Kenya
The theme of Kenya's major CSR initiative this year was Wealth Creation in Africa.
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The 5 Truths That Define Millennials
It seems hard to get away from the word ‘Millennial’ these days.
Everywhere you look there are new articles, studies, findings and revelations about how brands can better engage with and tap into this group of consumers. And why wouldn’t they want to? Millennials are on the cusp of having more spending power than any other generation in history: an estimated $200 billion annually by 2017. Understanding this group of consumers is critical for marketers — what motivates them, keeps them up at night, shapes their behavior and attitudes, and so on. To answer these questions, we have to know how to engage them in research. -
Beyond the Price Tag
When behavioural economics helps understanding the impact of psychological costs in purchase decisions.
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Life In Kazakhstan 2015
An Ipsos poll commissioned by the Eurasian Council on Foreign Affairs (ECFA) shows the majority of Kazakh adults, when asked about quality of life in the country, feel that things are heading in the right direction.
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Leadership Connections 2015, HR and the C-suite
New research from Ipsos Loyalty and Cirrus highlights the challenges C-suite leaders face post-recession to build a long-term, sustainable future for their businesses and the role HR departments play in helping them achieve this.
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Pisa VS Florence: the Two Ways to Make a Brand Attractive
Both Florence and Pisa attract over one million visitors every year, but not at all for the same reasons.
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Nature VS. Nurture - Can You Change Your Innovation’s Destiny?
The great innovation debate - “Nature vs. Nurture” is a debate typically held among psychologists, where one side argues that genetic predisposition (nature) plays a greater role in human personality development and the other side argues that the environment (nurture) has more influence.
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How Concerned Are You About the Ebola Virus?
77% of global citizens concerned that Ebola virus may be transmitted to their country. With 88% awareness of Ebola virus outbreak, 57% say their own health, government and other officials are taking enough precautions and preparations to ensure virus doesn’t come into their country but 43% don’t believe it to be so.
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As World Pride Kicks Off in Toronto, Canada Poll Shows Strong Majority (71%) Among 15 Developed Nations Support Legal Recognition of Same-Sex Couples
Majority (76%) agree gay men, lesbians should be free to live as they wish.