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Youth Of The Nation - Most Indians Won’t Shop Online If No Discounts On Offer
Majority (54%) Indian won’t shop online if no discount were offered and if the product cost the same in the retail market, according to a study by Inshorts and Ipsos.
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Brands Don’t Buy Brands - People Do
Businesses want to know how they can grow their brands. This is a simple question with complex answers, answers that start with people in real life – how they choose brands and, most importantly, how you can influence them to choose your brand more. Brands exist in a constantly changing world and, at the same time, human behaviour is undergoing a revolution – which makes it challenging to manage a brand. In the end, in order for brands to grow they need to attract more people, more easily and more often. Yet, how can you ensure that more people will buy your brand more often and more easily?
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Ipsos Launches New Annual Global Business Influencers Study
Finds senior business executives access 14 different media brands in a month.
A third say Brexit will weaken EU but few think it will lead to end of the union. -
6 Secrets Of Digital Storytelling
"Storytelling" is more than an industry buzzword. Columnist Peter Minnium discusses the art of good storytelling and the best ways marketers can tell those stories in digital media.
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Shaping of Digital Financial Service Trend From The Needs of Taiwanese Consumers
The benefits of mobile payment are for users to eliminate the need to take out cash or cards, simplify the process to enter card info and verify the validity of transaction, and increase the speed of payment process.
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Ipsos Joined Forces with Ogilvy & Mather to Issues Report “The Cashless Mobile Life”
Decoding current positions and trends of mobile payment; leading the future of mobile marketing. Recently, renowned research institute Ipsos joined forces with Ogilvy & Mather to sort out the ongoing trends of no-cash payment in China over the past year. After interviews with 8,180 internet users,extensive interviews with businesses, and a large-scale field study, they produced a report titled "The Cashless Mobile Life.”
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Advertising, Reality, the World – According To Pokémon Go
How Pokémon Go reflects current global trends, people’s current aspirations, and how brands can successfully embrace these changes.
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Ipsos In Turkey Awarded In Recognition Of Its Innovative Projects And New Services
Baykuş (The Owl) Awards Ceremony organised each year by Turkish Researchers' Association (TUAD) recognises successful marketing and social research projects.
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ASEAN automotive: A huge potential
As automotive manufacturers around the world continue to grapple with stagnating or declining sales in their traditional markets, a strong strategy for geographic diversification becomes increasingly urgent.
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Ipsos Launches Sense*Suite to Guide Early Stage Product Development
Ipsos Marketing has launched Sense*Suite to help clients guide R&D initiatives and optimise sensory elements during early stage product development.