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Audience Measurement in the Data Age
In this paper, we outline ten predictions for the future of audience measurement. It is an important area of expertise for Ipsos. We measure the audiences to media content in more than 70 countries. This includes those accessing this content via both traditional and digital means.
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[EVENT] The Future of Consumer Insight in Brazil
2016 Future of Research Series to highlight some of the latest topics and trends in the industry.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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Web Listening
Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.
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The Big Secrets Of China’s Car Buyers Born In 1990s
As the lines between media, advertising and technology blur, marketers, content creators and consumers are changing. “The people born in 1990s are now buying cars!”
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Communities
Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.
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Taking Responsibility - Dutch Team Runs for Charity
Members of Ipsos team participated in the Amsterdam Zuidas Run, a business run with 2.500 contestants from over 250 companies, in the Battle of Professions.
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[EVENT] IIeX 2016 Latin America
The world is increasingly mobile, is your research following? Research today and tomorrow cannot ignore the mobile revolution. But how do mobile respondents behave and what is their value ? We will debunk a few common myths about mobile respondents, share key findings on how to engage them for better research quality and enhanced capabilities.
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Inspiring Women 2016
Ipsos in Ecuador sponsored an event on the presence of women in executive roles in the country. Organised with the Chamber of Commerce , the conference was attended by 700 representatives from the country's largest corporations.
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Advisory Services
We are a diverse group of management consultants, brand strategists, researchers, sociologists and marketers who are passionate about developing breakthrough brand and marketing strategies.