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Unlocking customer insight in mall kiosk environments
Understanding how effective your retail kiosk is at converting sales is a tricky science. Often, operators are selling to customers in very high traffic concourse areas in mall and travel retail environments. So how do you understand what is attracting those that do stop to your business?
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Financial Services in a Digital Age in South East Asia
Ipsos 2019 SEA Syndicated Research Series. The first of Ipsos SEA syndicated reports, Financial Services in a Digital Age caters to the rapid evolution that is taking place in the personal payment space across 6 South East Asian markets.
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Parenting Decoded 2019 in South East Asia
Ipsos 2019 SEA Syndicated Research Series. Ipsos’ Parenting Decoded 2019 brings unparalleled reach and understanding to the incredible diversity of parenting needs, values and beliefs across key markets in South-East Asia.
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Attitudes to Europe on the eve of the 2019 European Elections
New Ipsos global study shows nearly half of people in 10 European countries think things across the EU are on the wrong track – but less pessimistic than in 2017. 44% say they are not very interested in the upcoming European Parliament elections. Worldwide, half think the European project as a whole has made Europe stronger.
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[EVENT] IA NEXT 2019
On June 12 and 13, join Ipsos for a unique, original, authentic and hyper-curated conference dedicated to intelligence.
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[WEBINAR] The Future of In-Store Growth: Leveraging BSci
June 12 - Do you want to encourage incremental purchases? Get people to shop more areas of the store? Increase the overall enjoyment of the shopping experience?
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[EVENT] ISDN 2019
On June 7, join Ipsos’ Davide Baldo to learn more about how consumers mood and emotional responses impact ad effectiveness, thereby enhancing the value of neurometrics.
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We see with our mind, not just with our eyes
This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.
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Investing in ASEAN 2019|2020
Ipsos is proud to once again support the Investing in ASEAN guide produced by Allurentis in conjunction with the Association of Southeast Asian Nations. The guide contains some informative articles about industry challenges and developments in ASEAN.
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Hacking Human Behavior
In this podcast episode, we hear more about consumer neuroscience research and where the industry is headed.