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Sticky Apps and the 5 Golden Rules
In an online world oversaturated with apps, how can one develop an app that doesn’t get used once and end up in the app graveyard. An app that helps the users and the creators. An app that provide real ROI to any business. An app that is sticky.
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Video Analysis and the Future of Total Understanding
Britt Calvert, Senior Account Manager, Ipsos Marketing took the time to explain how mobile and video analysis can provide added depth and impact to your research.
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Device Agnostic Surveys a Necessary Evolution 2017
What are device-agnostic surveys? “Device-agnostic” implies that respondents can take in-browser surveys on any device they choose.
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Understanding Society: Beyond Populism
Download the latest edition of Understanding Society - Beyond Populism – which explores the major political and social shifts around the world.
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Opinion Polls: Why They Remain the Reference
The last year has seen opinion and election polling subjected to both criticism and praise. Here we review the evidence, looking particularly at recent experiences in the US, UK, France and the Netherlands.
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[EVENT] NASPL Professional Development Seminar
On July 24, join Ipsos lottery & gaming experts for two insightful presentations at this year’s NASPL professional development conference.
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Ipsos Public Affairs in France and the Parliamentary Elections
Once again, the Ipsos Public Affairs France team, led by Brice Teinturier (Deputy CEO, Ipsos in France) and Jean-François Doridot (BU Manager, Ipsos Public Affairs in France), announced live estimates very close to the official scores for both parliamentary election rounds!
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2017 US Politics - Trump is Struggling to Improve his Approval Rating (June 21)
In the latest Reuters/Ipsos Core Political, healthcare continues to dominate the news cycle, cementing its place as Americans’ top priority
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How Britain Voted in the 2017 Election
As we have for every general election since 1979, Ipsos has produced estimates of how the voters voted in 2017.
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What Worries the World in 2016?
The everyday concerns of the global population are the focus of one of Ipsos’ flagship global surveys. Each month we ask an online sample of over 18,000 citizens in more than 25 countries1 about the key issues they believe are facing their country, asking them to pick up to three from a diverse array of topics, ranging from unemployment to access to credit.