Findings for the Lloyds Bank UK consumer digital index 2017
Join us on May 18, to find out the genuine story behind our middle class in Sub-Saharan Africa and discover exciting opportunities for your brand.
We are known throughout the world for being a leader on market research and customer insight. To celebrate our 40 years in the industry, this four-part blog series looks at how the retail landscape has changed – and what the future has in store.
To stay in touch with the sheer pace of information delivery, we’ve created a fast and lean qualitative approach – Overnight Qual – to deliver insights at speed.
Young people today make up the largest youth population in history. Their successes and struggles are as diverse as their personalities and aspirations.
Meet the Uploaders, Europe’s most important influencers. They post comments on websites, share their opinion on social media, review products online and they are among the top 13% income group. These factors make the Uploaders incredibly valuable for marketers. Who are they? The answer might surprise you.
On May 9, join us at the Insights Association inaugural event to learn more about best practices for device agnostic research.
Too often smart people get caught up in the details of the past and forget how quickly the future is moving…
Brazil Pulse - President’s Temer Evaluation is Still Considered Bad For Most of the Population - March 2017
The country’s direction continues wrong for most people: 9 out of 10 Brazilians think the country is heading in the wrong direction.
Today Ipsos Peru launches the local version of Ipsos Flair, dedicated to Peru and Peruvians. The publication explores the individual facets of the individual, whether as consumer, citizen, spectator or employee, with the aim of overturning stereotypes and thinking in a profound and innovative way.