Advertising

February 9 - This is the Superbowl after-party not to miss!

It should not be any wonder anymore for any marketer that advertising and creativity thrive on echoing real life trends to get people’s attention and engage. Thus it’s not a surprise to see so many of this year’s Cannes creativity winners embracing the concept of fake news in their own special way.

Join us for a complimentary webinar as we share insights gained from our recent research examining the efficacy of TV, digital and in-app advertising, and what we learned about what drives attention.

Empowering women in advertising in developing markets.

November 14 - ThinkTV’s mission is simple: to help advertisers and agencies get the best out of the amazing medium that is television.

Moving beyond the claims of fast, good and cheap digital measurement to help build stronger brands.

On October 25, join Ipsos for an opportunity to hear results from our CanadaNext study, and then put into context how this evolution of the broader public agenda is dramatically changing both the marketing landscape and research approaches aimed at driving meaningful insight.

“It’s not what you look at that matters; it’s what you see.” American author Henry David Thoreau could have been weighing in on the big debate about advertising viewability.

“Fake news”, according to Wikipedia, is “written and published with the intent to mislead in order to gain financially or politically, often with sensationalist, exaggerated or patently false headlines that grab attention.”