Advertising

The Serbia under a magnifying glass report provides an overview of the current economic and demographic shape of the country, the changing advertising sector, shopping habits and Serbs’ relationship with the digital world.

Creating opportunities for Australian SMBs embracing digital marketing.

People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.

Why is the mood of the crowd so important? How can it influence the ROI of your advertising?

On June 19, join us for a complimentary webinar as we outline three principles from behavioural science that enable brands to provide a consistent and powerful message across different media and markets.

Transforming adversity into a creative opportunity.

What advertisers need to know about advertising viewability.

With the significant improvement in infrastructure and mobile technology proliferation, digital entertainment is increasingly popular in Asia Pacific. And as the average cost of data plans comes down while the respect for the need to pay for music content gradually heightens, demand for digital music entertainment in the region grows.

On March 27 & 28 - Ipsos is proud to be once again sponsoring the 2018 David Ogilvy Awards – an evening dedicated to celebrating the extraordinary and/or creative use of research in the advertising development processes of research firms, advertising agencies and advertisers.