Advertising

Brazil’s recent history has been a series of monumental events. All facts typical of traditional historiography, especially political and economic facts, may easily illustrate the country’s last few years.

This must-see webinar will help drive your advertising strategies in 2019, and beyond.

How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.

October 1 - Ipsos is excited to be participating in this year’s AdvertisingWeek.

The Serbia under a magnifying glass report provides an overview of the current economic and demographic shape of the country, the changing advertising sector, shopping habits and Serbs’ relationship with the digital world.

Creating opportunities for Australian SMBs embracing digital marketing.

People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.

Why is the mood of the crowd so important? How can it influence the ROI of your advertising?

On June 19, join us for a complimentary webinar as we outline three principles from behavioural science that enable brands to provide a consistent and powerful message across different media and markets.