Advertising


People, Planet, Prosperity newsletter: April 2023

A monthly digest of Ipsos’ latest data and perspectives relating to environment, social, and governance.
Brands Publication

Breaking the stereotypes: never imitate, always misfit!

Cartier – a luxury brand which through their latest creative is embracing the world we live in, a world which is more kooky, more diverse, and more inclusive.
Inflation Publication

Ipsos Update – March 2023

Advertising, love, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
Inflation Publication

Inside Inflation: What Comms Next?

According to economists, inflation will stay around for a couple of years in most parts of the world. Tune in to Ipsos’ new web series dedicated to investigating how brands communicate while the cost of living is becoming more challenging for many people.

Three keys to unlock brand success: shaping Expectations, integrating Context, acting with Empathy

Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
Advertising Publication

Strategic guidance & learnings for advertising at scale in times of inflation

Access valuable insights to communicate efficiently in times of inflation
Advertising Publication

Communicate around price and value in times of inflation

Learn how consumers perceive the value of your products and services and identify the best creative ideas.
Advertising Publication

Advertising: finally… a 'Misfit' Christmas ad

Christmas is a time of joy and coming together, of exchanging gifts and being with the ones that matter most to us. And while this year Christmas feels a bit different, with inflation and an impending recession to greet us in 2023, another staple we can always count on is Christmas advertising.
Advertising Publication

Creative Corner powered by Ipsos

Ipsos experts discuss how to unleash creativity and create strong ads that will leave a lasting impression and generate positive business outcomes.