Affluent Survey

Ipsos Affluent Survey is Asia’s reference study for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 20% by income of the APAC population.

December 6 - The “Affluencer” is an ultra-influencer who has spending power, expertise, is an early adopter, and shares their discoveries with their network. And in no category is the Affluencer more relevant than technology.

On November 23, join the 20th Anniversary Celebration of the Biggest Media Event in Town!

On November 21, join the 20th Anniversary Celebration of the Biggest Media Event in Town!

For marketers tapping into the zeitgeist of opinion leaders is vital. Within any given sector opinion leaders are most likely to share positive information about your brand across a wide network both on- and offline. But who are they exactly?

September 26 - Join Ipsos for an exclusive breakfast and presentation of insights from the Fall 2017 release of the Ipsos Affluent Survey USA.

Affluent who own 4+ cars are the ones who get most out of life. Luxury car owners are not by definition the happiest in life.

They prefer to spend money on experiences rather than things.

89% of affluents own their own home.