Affluent Survey


Where do the Globe's most Affluent Spend Their Holiday?

With the holiday season in full swing and Affluent increasingly searching for unique experiences rather than growing their material possessions, the luxury travel market is booming. What are the travel trends among Affluent worldwide?

[WEBINAR] Affluent Americans in the Drivers’ Seat

September 12 - Join Ipsos for a complimentary webinar we explore the evolving Automotive market. This webinar will feature insights uncovered by our Q3 2018 Affluent Intelligence study of the category, with implications for the future and opportunities for media and messaging.
Affluent Publication

Six Key Affluent Traveler Types

Travel is evolving, becoming more and more experiential. But, there are a wide variety of the types of travel experiences people seek.
Affluent Event

[WEBINAR] Unpacking the Potential of Affluencers

On June 11, join us for our complimentary webinar as we explore the ever-evolving Travel segment and uncovering insights based on the Ipsos Affluent Survey USA and our recent travel-focused re-contact study.

Who are the World’s Biggest Wearable Tech Buyers?

From the Fitbit to Apple’s smartwatch: wearable tech is becoming increasingly popular across the globe. Early adopters of new technology, the world’s affluent are at the forefront of purchasing wearable tech, ownership reaching over 30% in Spain, Turkey and the USA.

Ipsos Affluent announces the release of Ipsos Affluent Digital Audiences

Brands, publishers and media agencies can now target influential audiences identified by the preeminent study of affluent Americans.
Affluent Event

[WEBINAR] Banking on Success? Target America’s Affluencers

On March 14, join Ipsos’ Affluent Intelligence team for a complimentary webinar featuring insights uncovered by our Q1 2018 study of the Financial Services category, with implications for the future and opportunities for media and messaging.
Affluent Survey Publication

Meet the Affluencers - The US Affluent Influencers who Drive Categories Forward

A deeper dive into Affluencers’ lives can provide insights that lead to effective messaging, compelling products and user experiences, partnerships that add value, and efficient media.

Europe's Biggest Spenders

With Christmas around the corner, European retailers are getting ready for Europe’s biggest spenders*.