Affluent

This month’s Affluent Survey focuses on a few key findings from our Fall data release and what it means for those marketing to affluent consumers.

Social media has been a pervasive part of the media and communications landscape for the better part of a generation.

On November 14, join this free event and gain exclusive insights about Affluent consumers in Asia, the most powerful and influential target audience driving revenue and influencing purchase among their peers and networks.

Luxury as a sanctuary, allowing us to reconnect with what is essential: quality, beauty and sustainability.

September 26 -Subscribers to the study are invited to an exclusive breakfast where Ipsos will present insights from the Fall 2019 Ipsos Affluent Survey - our 43rd release. The new release includes a number of new questions and analyses.

F. Scott Fitzgerald once famously said that ‘the rich aren’t like you and me.’ Findings from our latest Affluent Survey in Europe bear this remark out in several respects. Notably, they seem to be able to squeeze more hours into their days than exist! They work harder, play harder, they are heavier consumers of media, more frequent shoppers and still have time to travel the world – in style of course.

July 9 - The world of television is experiencing unprecedented disruption, change and growth with new platforms, channels and providers of video and content being introduced almost daily.

Personality and experiences are more valuable than things. Demonstrative luxury is not accepted anymore. Brands are expected to behave socially responsible.

Elie Aoun, CEO at Ipsos in MENA, delivered a groundbreaking presentation at the Middle East Social Media Festival (MESMF) in Beirut, Lebanon, on what actions need to be taken to keep up in a digital age.