Affluent

Ipsos shares data through a new lens, to illustrate how a pervasive climate of racism impacts the behaviour of African Americans.

Over in Europe, we are beset by storms, rain and cold weather. So, for many people, booking a holiday in the sun offers a glimpse of hope amidst the gloom. With far more money to spend, the Affluents are particularly keen on travel – and do so for both business and pleasure. In fact, the average Affluent in Europe takes about 10 flights a year and stays around 24 nights in hotels.

It is no secret that media consumption is changing fast. While mass media continue to dominate, some alternative formats are rapidly growing in popularity.

As more and more consumers embrace innovations such as smart home speakers and appliances, it's clear the concept of connected or smart homes has finally entered the mainstream. In fact, in the US, 60% of Smart Home Affluencers are more interested in smart home technology than they were two years ago.

In the second issue of Ipsos Flair Russia, Ipsos experts share their vision of how changing social attitudes about what is “good” and what is “bad” affects consumer behaviour.

Social media has been a pervasive part of the media and communications landscape for the better part of a generation. We’ve seen it evolve from being a social, communications tool to robust platforms offering a much wider-ranging set of services including entertainment, retail, careers and beyond.

As technology continues to disrupt the auto industry, innovation such as ride sharing apps, electric vehicles, and car subscriptions will completely transform the sector. In fact, by 2022 the car subscription market is set to grow by 71%.

There is an increasing preference amongst the Affluents for staying part of the EU.

On November 15, join this event and gain exclusive insights about Affluent consumers in Asia, the most powerful and influential target audience driving revenue and influencing purchase among their peers and networks.