Artificial Intelligence (AI)

Security, Inflation, Perils of Perception … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

At the final KEYS broadcast of the year, we’ll be taking time out to think about what we learned from the story of 2024, and going on the lookout for clues as to what 2025 has in store.

Movements beneath the surface: tectonic tensions and real opportunities

Brazil is experiencing significant demographic and social shifts, impacting family structures and household compositions. Recognising and adapting to these new realities is crucial for fostering genuine connections and avoiding outdated assumptions.

AI is transforming beauty standards through personalised product recommendations, virtual try-ons, and skin analysis tools. However, it also presents challenges by promoting unattainable ideals and reinforcing stereotypes. We explore how brands are addressing these concerns.

Mental Health, AI, Infrastructure … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Uncover the insights shared by our experts during the ESOMAR 2024 event.

In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.

In the sixth white paper in our Ipsos Views Conversations with AI series, we explore the role of a Moderator Bot powered by generative AI within qualitative research.