Artificial Intelligence (AI)

Join our webinar to uncover the insights shared by our experts during the ESOMAR 2024 event.

Watch Ipsos’ webinar, "GenAI-Powered Persona Bots: Bringing Healthcare Segmentations to Life

Trends, News, Ageing … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

How do synthetic respondents fall short of capturing the human experience?

Data, Healthcare, Education … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Ipsos at the 2024 ESOMAR Conference in Greece

This Ipsos Views white paper explores the role of AI as part of curation and how human expertise and AI speed can work best together.

Sports, holidays, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Enter the age of generative AI, ushering in a new era of possibility with the advent of the persona bot – a tool with the potential to revolutionise how pharmaceutical companies activate and leverage segmentation data.