Artificial Intelligence (AI)

Ipsos launches Insights Agent, its agentic AI solution to unlock faster, smarter decision-making by connecting your information and transforming it into impact.

Concern about youth mental health is widespread and views on the role of AI and technology in schools are divided, according to the 2025 Ipsos Education Monitor.

Ipsos partners with Stanford University's Politics and Social Change Lab (PASCL).

Browse the latest insights and thinking from Ipsos around AI though our thought pieces and our white papers.

Discover how Ipsos addresses key AI topics with our comprehensive answers to the ESOMAR 20 Questions framework. Learn about our AI capabilities, ethical guidelines, and data governance protocols to ensure responsible and transparent AI usage.

Synthetic data, powered by AI, is poised to transform the market research industry. The question isn’t if, but when and how.

In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.

Ipsos’ latest AI-powered innovation offers unparalleled insights into the fast-moving consumer obesity treatment market – while reinforcing Ipsos’ position at the forefront of AI applications in market research.

Watch our video and experience the simplicity and effectiveness of Ipsos PersonaBot in action.