Artificial Intelligence (AI)


Gen AI goes mainstream

January: 2023 began with ChatGPT4 hitting 100 million users

Data Dive: Fake news in the age of AI

People across 29 countries are worrying that artificial intelligence is making it easier to trick people online into believing misinformation.

AXA Future Risks Report 2023: A world in polycrisis

AXA has published the tenth edition of its Future Risks Report. Carried out among 3,500 experts in 50 countries and a representative sample of 20,000 members of the general population in 15 countries, this study measures and ranks their perception of evolving and rising risks. Since 2020, this report has been produced in partnership with Ipsos. The data is then analyzed by the AXA Group's in-house experts.

Introducing Ipsos RISE: first-of-its-kind, AI-powered insights platform for modern brand, risk and reputation management

Solution leverages the power of AI and Ipsos’ industry leading expertise as a single source of truth for brand and reputation management and reporting.
Market Research Publication

Ipsos RISE: Reputation Intelligence for Strategic Evaluation

A first look at Ipsos’ groundbreaking, AI-powered insights platform for modern brand, risk and reputation management
Society Survey

Data Dive: How parents feel about the role of technology in education

In five points, we look at attitudes among adults with kids in school on everything from banning ChatGPT to teaching AI in class.

AI's transformative influence: Elevating market research quality for success

In the fast-paced world of business, having precise and top-quality information is like having a valuable asset. Artificial Intelligence (AI) is the key to making this information even better.

Conversations with AI Part II: Unveiling AI quality in qualitative workstreams

In this white paper we explore how generative AI can be used within qualitative research.
Society Publication

Ipsos Update – September 2023

Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.