Artificial Intelligence (AI)


AI in Advertising Research

Humanizing AI to Spark Creativity and Brand Success.

AI and the Future of CX

Designing empathetic and meaningful experiences.

Launch of Ipsos PersonaBot, a groundbreaking AI-powered solution to enhance segmentation research

Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.

Ipsos Update – July 2024

AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

The Ipsos AI Monitor 2024: Changing attitudes and feelings about AI and the future it will bring

Is Artificial Intelligence a friend or a foe? People are unsure whether to be excited or nervous about a future with AI.
Innovation Publication

The New Era of Innovation

Shattering the Stage Gates with Generative AI.

[Webinar] KEYS - The worry and the wonder of AI

Join us for our next Keys webinar
Healthcare Survey

Healthcare Markets & Trends

Expert perspectives on the dynamics & trends affecting the healthcare sector

Optimism About AI's Potential

A global survey conducted by Google and Ipsos, involving over 17,000 participants from 17 countries, highlights optimism about AI's potential.