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Artificial Intelligence (AI)

Artificial Intelligence (AI)

Product Testing News

Ipsos Launches Product Studio: A New Era of Product Testing

Discover Product Studio by Ipsos: Where AI speed, scientific rigor, and deep human insight converge.

27.05.26

Artificial Intelligence (AI) Publication

A new concept of beauty: how AI is transforming image standards

AI is transforming beauty standards through personalised product recommendations, virtual try-ons, and skin analysis tools. However, it also presents challenges by promoting unattainable ideals and reinforcing stereotypes. We explore how brands are addressing these concerns.

13.11.24

Healthcare Publication

Ipsos Update - November 2024

Mental Health, AI, Infrastructure … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

01.11.24

Artificial Intelligence (AI) Publication

Ipsos at the 2024 ESOMAR conference

Uncover the insights shared by our experts during the ESOMAR 2024 event.

31.10.24

Advertising Publication

Misfits and the Machine: Why AI alone can’t crack creative effectiveness

In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.

16.10.24

Artificial Intelligence (AI) Publication

Conversations with AI Part VI: AI-powered moderator bots: Enhancing empathy or eroding connection?

In the sixth white paper in our Ipsos Views Conversations with AI series, we explore the role of a Moderator Bot powered by generative AI within qualitative research.

09.10.24