Baby Boomers

Ipsos | Baby boomer | Data dive
Baby Boomers Survey

Data Dive: Baby Boomer myths vs. realities

In five infographics, we explore some unexpected opinions of the generation that grew up in the wake of World War II and the hippie movement.
Ipsos | Generation z | Generation X | Society
Society Publication

Generation Z - do they exist and what influences them?

A new Ipsos report explores the extent to which Gen Z exist in the UK.
Europe Affluent and Their Cars: the Unexpected Truth
Affluent Survey Survey

Europe Affluent and Their Cars: the Unexpected Truth

Affluent who own 4+ cars are the ones who get most out of life. Luxury car owners are not by definition the happiest in life.
Millennials and Baby Boomers
Millennials Publication

Millennials and Baby Boomers: Like Two Peas in a Pod?

Millennials and Boomers: how similar or different do you think their spending habits, financial priorities, and travel destinations are?
Millennials Publication

What Is Average About Millennials, Baby Boomers, Uploaders and Globe Trotters?

There is nothing average about Europe’s Affluent. Understanding the behaviour of Europe’s Affluent is crucial to marketers, not only do they have the majority of disposable income in the region but as early adopters and opinion formers, where they lead others follow. However, it would be a mistake to think of them as in anyway average.