It’s obvious that we have been using technology for centuries to shape our lives. But in order for a brand to succeed, it is at least as important to understand that the opposite happens just as well. As philosopher Alva Noe states: "Technologies organize our lives in a way that makes it impossible to imagine this life in their absence, they make us who we are."
Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.
On January 24, join us for a complimentary webinar featuring Ipsos’ 10 Golden Rules of engagement that have been the foundation of our approach to community management for almost two decades, from the lens of behavioral science.
Join us for a complimentary webinar as we show you how Behavioural Science (BSci) principles can elevate your digital solutions to their most lucrative business model, and their maximum stickiness.
Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.
A challenge that market research is increasingly facing is why, in a world where behavioural science apparently suggests that are limits to what consumers tell us, do we continue to ask questions?
