Big Data

Data for the sake of data is over. Data actionability is the urgent need for enabling growth. Both tech and market research companies need to accelerate their data actionability, and for this they must build humanised data models.

Most major stock markets are rallying this year despite trade tensions and other headwinds.

Human curation is more important than ever in an age of ‘Infobesity’ as it offers qualities that are not replicable by AI. We show how a fusion of AI synthesis and strategic human curation can help to drive business impact.

Welcome to #SIWorld2018 - A one-day event dedicated to everything social data and insights in London.

We live in an age of infobesity, where organizations are drowning in data but lacking the time and resources to identify real insight that drives decision-making.

October 25-27, 2018, Ipsos is sponsoring BigSurv 2018. Exploring new statistical frontiers at the intersection of survey science and big data.

September 12 - Ipsos is pleased to be a sponsor of this year’s Data & Measurement conference presented by Google.

In the era of Big Data, it is easier than ever for companies to interact with their customers and access their opinions over the internet. To capitalize on this, companies have created online communities or other platforms to hear feedback and/or recommendations from their most loyal consumers.

Too often smart people get caught up in the details of the past and forget how quickly the future is moving…