Communications

The success of a communications strategy is in large part dependent on sound planning. Corporate communicators need to ensure that their function is fully integrated in the business. It needs to be capable of both proactively planning the year ahead whilst remaining sufficiently nimble to react to unexpected and hard-to-predict circumstances that often present communications challenges in the short term.

In this report Council members tell us how they are responding to a changing and disruptive communications landscape. Our analysis reflects the latest global reputation management challenges including; sustainability as a corporative imperative; communications planning in a disruptive environment; data sources and integration to provide strategic reputation insights and key audiences in stakeholders and influencers.

On 2nd April, we will show you how to bring back the magic in your creative work. How to spark inspiration from real people, stand out from the crowd and be bold and persistent across the entire creative development journey.

Social media has been a pervasive part of the media and communications landscape for the better part of a generation.

Our latest analysis of corporate reputation management across the world assesses when reputation turbulence becomes a crisis; managing global-v-local reputations; the spread of 'techlash'; the role of the CEO in external communications; as well as how Council members view trust in business; the use of social media in corporate communications; the importance of purpose and CSR; and the role of employees in building reputation strength.

Communicators have to be selective about the frequency and nature of the top executive’s participation, balancing the benefits and risks of bringing a powerful voice into the conversation.

Reputation Council members across the world face a range of business challenges – but what are the biggest issues that keep them awake at night?

Is social media a distraction from more worthwhile communications channels?

How early communication research enables marketers to make more creative, bolder advertising…faster.