Communications

Five tips to rock your communications using multi-touchpoint campaigns

Ipsos Connect expands digital offer with a new solution that allows brands to optimize creative, maximize brand impact and minimize media spend.

Join us on March 31, for the conference "Ad Blockers: An Important Trend in Online Advertising & Digital Communication Management", at the Localcomm Digital Retail.

What can behavioural science teach marketers about digital advertising? Contributor Peter Minnium, Ipsos Connect in the US, dives into key learnings from behavioural scientists to help you know how to engage your prospects.

How do you leverage digital to transform your business? Join us at the first AmCham Insights event organised by the Communications Committee, to be held on 2 February 2017.

The 2017 edition of Teads Video Summit Paris will take place on January 26th with the theme "Video, Data and Mobile: the creative and qualitative leap".

In this edition we ask council members to describe the most important corporate traits required if an organisation is to stand a fair chance of recovering from a crisis; talk to members about whether they can credibly identify and measure the reputation risk their organisations face; examine the critical issue of cyber crime; and look into the use of social media among Council members.

Today every new breakthrough in technology quickly becomes mainstream. In a landscape where start-ups often leap frog over legacy brands and audiences become accustomed to seeing a new innovation rapidly adopted and applied across platforms, the ways brands engage is in constant flux. This holds true for Market Research as well.

With the rapid rise of visual language, it is becoming increasingly important for both researchers and brands to understand how to unpick and analyse this new vocabulary; deconstructing the discourse, to stay ahead of the curve.