Communications

October 7 - In his book ‘How Brands Grow’, Byron Sharp has made some bold statements that have stirred the market research world and made us reflect on our research practices.

The pace of technological and social change is bewilderingly fast. In the world of brand and communications, we feel this particularly keenly, with the digital revolution transforming the way that brands seek to connect with people.

Five tips to rock your communications using multi-touchpoint campaigns

Ipsos Connect expands digital offer with a new solution that allows brands to optimize creative, maximize brand impact and minimize media spend.

Join us on March 31, for the conference "Ad Blockers: An Important Trend in Online Advertising & Digital Communication Management", at the Localcomm Digital Retail.

What can behavioural science teach marketers about digital advertising? Contributor Peter Minnium, Ipsos Connect in the US, dives into key learnings from behavioural scientists to help you know how to engage your prospects.

How do you leverage digital to transform your business? Join us at the first AmCham Insights event organised by the Communications Committee, to be held on 2 February 2017.

The 2017 edition of Teads Video Summit Paris will take place on January 26th with the theme "Video, Data and Mobile: the creative and qualitative leap".

In this edition we ask council members to describe the most important corporate traits required if an organisation is to stand a fair chance of recovering from a crisis; talk to members about whether they can credibly identify and measure the reputation risk their organisations face; examine the critical issue of cyber crime; and look into the use of social media among Council members.