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What are gen AI models saying about your brand.?
Artificial Intelligence (AI) News

Unlock your brand visibility in the AI era with Ipsos Synthesio GEO

Ipsos launches Synthesio GEO a breakthrough product offering centered around brand intelligence that enables leaders to uncover how LLMs portray their brands and categories, benchmark against competitors, and take action to shape their presence in the era of generative AI.
Ipsos Synthesio | Generative AI | Social Intelligence | Consumer Insights
Social Intelligence Publication

Ipsos Synthesio unveils Signals GenAI, providing instant consumer insights

Signals GenAI, our pioneering Generative AI platform app, empowers you to transform real-time consumer signals into actionable insights within just 60 seconds. Now everyone can turn millions of consumer voices in actionable insights with just three simple clicks!
Ipsos Encyclopedia illustration
Ipsos Encyclopedia Publication

Ipsos Encyclopedia - Social Intelligence and AI Enabled Consumer Intelligence

AI enabled Consumer Intelligence (AICI) is a new category defined by Forrester as a way to craft insights from various data to optimise the experience of current customers and discover emerging trends, outliers, and unexpected shifts or changes in consumer behaviours.
Ipsos | Whitepaper | Consumer Generated Data
Artificial Intelligence (AI) Publication

Understanding your consumers with AI in market research

To help brands grapple with the volume of consumer-generated data, a new breed of AI-enabled Consumer Intelligence (AICI) solutions have come on the scene.
Ipsos | AI | Social Intelligence | Beauty | CX
Customer Experience Publication

Using AI to improve Customer Experience in the consumer beauty sector

Machine learning and social data are great help for brands to spot unmet consumer needs and boost customer experience.
Ipsos | social intelligence | Artificial intelligence
Social Intelligence Publication

Seven tips for putting your Artificial Intelligence to work

Synthesio expert shares advice for how to ride the AI wave.
Ipsos | Synthesio | Social Listening | Beauty | Skincare
Consumer intelligence Publication

What Consumers Are Saying About the Celebrity-Owned Cosmetics Market

Insights from social data reveal how the internet really feels about the explosion of celebrity-owned brands.
Synthesio | Social Listening | online fashion conversations
Consumer intelligence Publication

What’s trending in online fashion conversations: insights about trends, brands, and Gen Z

Social data reveals new insights about fashion trends and shoppers
Ipsos | Synthesio | Forrester | AICI | Webinar
Artificial Intelligence (AI) Webinar

[WEBINAR] The State of AI-enabled Consumer Intelligence

A conversation featuring Brandon Purcell for insights and marketing pros.
Ipsos | Synthesio | Social Listening
Social Media Publication

Why Brands Need Social Insight Beyond Mainstream Social Media

Social intelligence requires more data than mainstream social media sites; user generated data help brands get a complete, accurate picture of consumers.

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