Consumers

Ipsos was invited by the “Fifth Development of China Brand Chain Conference” (DCBC) organised by China Brand China Development Association and made a keynote speech entitled “A Best Brand Will Set Sail in Consumer Subconscious”.

Research Innovation Webinar - December 7, 2016

We live in a connected world: the Internet Of Things. Connected appliances projected to reach 178 million units globally in 2020.

Women are one of the most powerful consumer segments in the world. Not only does their influence extend across major categories, they are also the main influencers when it comes to purchase decisions relating to the household.

Breakthrough innovations are critical to the future success of your organisation. Why? Because they can yield more than double the returns of non-breakthrough innovations.

Recognising that the consumer’s path to purchase is more convoluted and more complex than ever before, Ipsos Marketing has launched LIFE Path to help clients understand and impact consumer choices along their journey.

The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Australia, China, India, Japan and South Korea.

The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Israel and Saudi Arabia.

The South Africa Primary Consumer Sentiment (“Consumer Confidence”) Index (“PCSI”) as measured by the Thomson Reuters/Ipsos PCSI for October,2016 is up 0.3 percentage points over last month.