Consumers

Uncovering consumer “lifehacks” in times of economic uncertainty and addressing what these coping strategies mean for brands.

Sentiment rises significantly in Japan, Germany, and Canada while France hits a two-year low.

Considering various environmental concerns, the accumulation of waste, packaging and plastic is the third-biggest concern across the globe (41%), after the threat posed by climate change (46%) and extreme climate events (43%).

As we adapt to the uncertainties of the “Twitchy Twenties”, now is the time to rediscover the people we serve. Who are they, what drives them, what frustrates them.

Unpacking trust in the Consumer Packaged Goods sector.

Explore the themes covered in this episode.

Current and Investment sub-indices decline slightly while the Expectations and Jobs indicators show little movement.

Ipsos is excited to announce the launch of specialized end to-end innovation solutions for Quick Service Restaurants (QSR) to fuel development and optimization at any stage of the product life cycle.

A deep dive into digital behavioral data reveals Gen Z differences around the globe.