Consumers

How can beauty brands contribute to the wellbeing of baby boomer women, unhinging the devaluing and negative stereotypes that the same target audience believe society attribute to them?

A latest wave of the Ipsos Global Inflation Monitor finds in 26 of 29 countries more people think their country is in recession than think it is not. Almost two-thirds expect inflation will continue to rise over the next year, while one-third expect their disposable income to fall.

All four sub-indices show significant gains as sentiment rises across much of Europe.

Uncovering consumer “lifehacks” in times of economic uncertainty and addressing what these coping strategies mean for brands.

Sentiment rises significantly in Japan, Germany, and Canada while France hits a two-year low.

Considering various environmental concerns, the accumulation of waste, packaging and plastic is the third-biggest concern across the globe (41%), after the threat posed by climate change (46%) and extreme climate events (43%).

As we adapt to the uncertainties of the “Twitchy Twenties”, now is the time to rediscover the people we serve. Who are they, what drives them, what frustrates them.

Unpacking trust in the Consumer Packaged Goods sector.

Explore the themes covered in this episode.