Crisis Management

In an uncertain world, data matters. Ipsos experts share the latest research and analysis related to the coronavirus pandemic.

How consumers and brands are surviving the ‘no normal’.

During the Coronavirus pandemic, Americans have looked to their political figureheads for how to respond to the crisis.

Huge numbers of cases and deaths, alongside conflicting messaging, have defined the country’s pandemic experience.

COVID-19 has exacerbated gender gaps which existed before the crisis.

Understanding what shapes behaviour has been integral for brands and governments during the crisis.

Doing research during a crisis allows businesses to better predict and prepare for what to do next.

Self-isolation has now been in place in France since 17th March, and people seem to be using social media to let off steam and express themselves freely. This prompts debates and controversies – but also a lot of jokes and demonstrations of solidarity in times of trouble.

As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.