Customer Experience

Welcome to the March edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.

Let’s cut to the chase: a truly successful enterprise feedback management programme (EFM) is designed with the corporate strategy central to the programme and has links to seven key functions of an organisation, starting with the C-Suite.

Join Ipsos on March 8, for a unique conference featuring experts and innovators who are blazing the trail to the pinnacle of customer experience.

Join us on March 1, for tips about how to Springboard from Social Listening to Social Intelligence, on the Festival of NewMR 2017.

All too often, clients tell us that they have “no problems” with customer loyalty simply because ongoing customer satisfaction surveys tell them their customers are “satisfied". However, we’ve learned from our experience that mere “satisfaction” cannot be equated with true loyalty.

Nine in ten Canadians (93%) say they tend to buy from companies they trust more.

Today’s banks are feeling the squeeze from Silicon Valley’s fast-moving Financial Technology pioneers.

How do you leverage digital to transform your business? Join us at the first AmCham Insights event organised by the Communications Committee, to be held on 2 February 2017.

Understanding societal and cultural trends starts with understanding real people: real people in real life. We are delighted to share with all our Ipsos clients the Top 10 Trends unearthed through the Mind & Mood of real Australia in 2016.