September 23-24 - Why do people buy? What moves them and makes them click? Learn everything about consumer decision making and the brain at the most innovative international event on consumer insights.
In all walks of life and throughout history, people have projected their own worldview onto their surroundings to help better understand it: we also tend to use mental shortcuts (heuristics) to help us make decisions, but these can often be misinformed and ill-judged.
