Digital

Elie Aoun, CEO at Ipsos in MENA, delivered a groundbreaking presentation at the Middle East Social Media Festival (MESMF) in Beirut, Lebanon, on what actions need to be taken to keep up in a digital age.

View our on demand webinar for a demonstration of Simstore, Ipsos’ virtual shopping solution.

May 6-7 - The art of government has faced few changes so existentially significant as the current wave of technological disruption.

Ipsos and the World Economic Forum are launching a research program to track and decode public understanding and acceptance of new technologies across the globe

While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?

Nobody can deny it’s been a tough year for the high street, with a number of once-successful brands either fighting for survival or shutting their doors for good. Even those who are faring comparatively well – often by developing a strong omnichannel offer – are no doubt all-too-aware of their vulnerability in a challenging environment.

One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.

Human curation is more important than ever in an age of ‘Infobesity’ as it offers qualities that are not replicable by AI. We show how a fusion of AI synthesis and strategic human curation can help to drive business impact.

The third in The Future of Mobility series, Shared Mobility looks at the rise and development of car-sharing and ride-sharing.