Eye Tracking

What You See is What You Get…
Blog Survey

What You See is What You Get…

“It’s not what you look at that matters; it’s what you see.” American author Henry David Thoreau could have been weighing in on the big debate about advertising viewability.
China pulse
Economic Pulse Publication

China Pulse - December 2016

China’s economy showed moderate but steady growth with a year-on-year GDP increase of 6.7 percent at comparable prices in Q3 2016.
Eye tracking techniques
Eye Tracking Publication

Focusing on the Sight of Television Advertising

Revealing the truth of transmission efficiency through the eye tracking techniques.
Implicit Reaction Time Publication

Clearing the Fog on Neuroscience

This study addresses some of the misunderstandings around what neuroscience is and what it can and can’t do.