Flair

Generation X have become the middle sibling of the generations, but they are opportunities for brands in this forgotten group.

Beauty and self-care have become a daily necessity in South Korea, this article finds six trends in the current market.

Ipsos Flair goes to Ivory Coast for the first time and finds a country which is rapidly going digital and a society of class extremes.

The first edition of Flair in South Korea explores a nation that despite its distinct international identity, is relatively little-known and easy to stereotype. Our study of society, markets and people shows Koreans to be both independent and dependent: ‘customized and connected’.

The second edition of Indonesia Flair presents a dynamic and thriving nation that is growing in international importance.

The 10 key points from this edition of Italy Flair outlines citizens’ responses to the political and economic developments of the past year and trends in society and markets.

For decades Russia has been at the forefront of world affairs, geopolitical issues, and international news. This first edition of Ipsos Flair Russia is all about its people, their aspirations, their expectations, and their everyday life.

Brazil’s recent history has been a series of monumental events. All facts typical of traditional historiography, especially political and economic facts, may easily illustrate the country’s last few years.

This is the eighth edition of Ipsos Flair Italy. Once again we have reported what is happening in the country, including the reactions of Italians and how they feel about their place in the world.