Global Advisor


Mobility Survey

Do you bike to work? You’re in the minority.

Only 12% of adults, on average, across 28 countries said they commute by bicycle.

Enthusiasm for the metaverse and extended reality is highest in emerging countries

Survey finds the global public divided in their level of excitement about the new technologies
Mobility Survey

52% globally say cycling in their area is too dangerous

Survey finds global consensus on bicycles’ key role to reduce carbon emissions and traffic and widespread support for giving them priority in new infrastructure projects

Will people cut down the amount of meat they eat for the planet? For many, the answer is no

Globally, while most adults are concerned about climate change less than half said they’re likely to reduce their meat consumption this year.

Earth Day 2022: few can correctly identify actions which are best at cutting carbon emissions

New research by Ipsos shows people around the world are not very likely to make environmentally friendly changes that would have the most impact on cutting carbon emissions. Less than half say they are likely to make changes such as eating fewer dairy products (41%), eating less meat (44%), changing their household heating system to a low carbon system (44%), despite these being some of the most effective ways in cutting carbon emissions.

61% globally think the war in Ukraine poses a significant risk to their country

Survey finds unity in concern for Ukrainians, willingness to take in refugees, and wariness of getting involved militarily, but diverging views on sanctions and military support

Earth Day 2022: awareness of government actions to combat climate change is low in most countries despite high level of concern

In a new global survey of 23,577 adults aged 16 – 74 in 31 countries, Ipsos found that climate change is a regular concern for half of people across a global country average. Concern is notably higher in Latin American countries, with Colombia, Chile, Mexico, Argentina and Italy all leading the way as those who think about the effects of climate change on their countries most frequently. Conversely Great Britain ranks in the bottom five countries who don’t think about climate change as much, beaten only by Japan, the Netherlands, Russia and China.

What makes people happiest: Health, family, and purpose

New global survey finds happiness levels on the upswing with the Dutch and Australians most likely to be happy
Society Survey

Trust in the time of COVID-19

People aren’t feeling very trusting as the world faces down Year 3 of the pandemic.