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Ipsos Global Trends 10th edition
Global Trends Survey

The 10th edition of Ipsos Global Trends finds a world in search of silver linings

Around the world, individuals seek fulfillment in their personal lives as they navigate a tumultuous present, according to the 10th edition of Ipsos Global Trends.
Global Trends 2023
Global Trends Publication

Global Trends 2023

A free, data-driven research report of actionable insights into the key global trends driving the future for your business, government and organization.
crowd at a concert
Global Trends Publication

Macro Forces

We’ve identified six Macro Forces that impact societies, markets and people.
lady making basket
Global Trends Publication

Global Trends in human behavior: Search for Simplicity and Meaning

Busy, stressful lives mean that people need time out
playing a mixtape
Global Trends Publication

Global Trends in Marketing and Advertising: The Enduring Appeal of Nostalgia

When the here and now is grim, people look to the past for comfort
fists in the air
Global Trends Publication

Global Trends in Reactions to Uncertainty and Inequality

Uncertainty makes future planning difficult for people and businesses
protester sign capitalism
Global Trends Publication

Global Trends about Capitalism’s Turning Point

New ways of thinking are emerging about the role of businesses, economics and institutions
ending racism
Global Trends Publication

Global Trends about Polarization: A Divided World

We share so many of the same values, but feelings of division persist 
woman shopping local
Global Trends Publication

Global Trends about Peak Globalization

Globalization may be enjoying increased popularity after the Covid-19 pandemic focused people on their local areas 
couple taking selfie
Global Trends Publication

Global Trends in The Technology Dimension

People need to be persuaded that new technologies will improve their lives rather than adopting them without question
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