Market Research

A challenge that market research is increasingly facing is why, in a world where behavioural science apparently suggests that are limits to what consumers tell us, do we continue to ask questions?

On July 13, Ipsos is very excited to introduce DUEL – the next generation of early screening for claims, pack images, and logos.

Upper middle class Russians name as their top goals for a year travel, a healthy lifestyle and renovation of an apartment, a house or country house (dacha).

From May 31 to June 2, join Ipsos at this year’s premier market research industry conference focused on Research Integration and Unlocking the Future of Insights.

We are known throughout the world for being a leader on market research and customer insight. To celebrate our 40 years in the industry, this four-part blog series looks at how the retail landscape has changed – and what the future has in store.

Too often smart people get caught up in the details of the past and forget how quickly the future is moving…

On May 1, join Ipsos’ Evan Borak who will be MC-ing this three day event featuring the technologies shaping the future of market research.

Who is the target consumer for Electric Vehicles? What are the levels of acceptance and adoption? Ipsos wanted to know so we went under the hood to find out (actually, we plugged in)!

On April 21, Ipsos Business Consulting is honored to be invited to speak in the coming Taipei AMPA seminar, one of the largest automotive events in Asia.