When winter wind gives way to summer sun, Chicago’s sidewalk cafés and rooftop bars reopen to much celebration. Family, friends, and coworkers meet up for a drink, a snack, or simply to people-watch.
Ipsos has been privileged to work with exceptional Canadian clients on inspiring programs, and a select number of these were recognised at the June 1, 2017 Excellence in Research Awards Gala hosted by the Marketing Research and Intelligence Association (MRIA).
A challenge that market research is increasingly facing is why, in a world where behavioural science apparently suggests that are limits to what consumers tell us, do we continue to ask questions?
Upper middle class Russians name as their top goals for a year travel, a healthy lifestyle and renovation of an apartment, a house or country house (dacha).
From May 31 to June 2, join Ipsos at this year’s premier market research industry conference focused on Research Integration and Unlocking the Future of Insights.
We are known throughout the world for being a leader on market research and customer insight. To celebrate our 40 years in the industry, this four-part blog series looks at how the retail landscape has changed – and what the future has in store.
