Market Research


[EVENT] CX Council – Structuring the Unstructured

On 20 November, the CX Council reconvenes to discuss one if the hottest topics in the industry, unstructured feedback.
Healthcare Event

[WEBINAR] The future with AI in healthcare market research

On September 4th, join us for a complimentary webinar, co-hosted with Intellus Worldwide, to hear Ipsos’ Innovation and Connected Health experts discuss how AI can help us achieve more with market research, and outline what we need to know in order to get the most out of AI.
Data Privacy Publication

2019 CIGI-Ipsos Global Survey on Internet Security and Trust

With most (86%) admitting to having fallen victim to it. three-quarters (78%) are concerned about online privacy & majority (53%) feels more concerned about this, compared to one year ago.

[EVENT] IA NEXT 2019

On June 12 and 13, join Ipsos for a unique, original, authentic and hyper-curated conference dedicated to intelligence.

[EVENT] Transforming Society Salon Series: Innovations in 21st Century Research

On June 9, join Ipsos for our new series designed to bring our passionate clients and partners together from across the public and private sectors, in order to share knowledge and foster collaboration in our collective efforts to understand our transforming society.
Innovation Publication

Ipsos PEEL: The Changing Face of The Asian Consumer (Event Highlights)

PEEL is about going beneath the surface – to the techniques Ipsos is pursuing and the concepts we are exploring to discover fresh knowledge and insights that can inform better decisions and drive business growth.
Healthcare Publication

YouthView: Understanding risk behaviours for meningococcal meningitis among young people

While meningococcal meningitis is relatively uncommon, it is unpredictable, may progress very rapidly and can lead to death in as little as 24 hours from the first symptoms.(1,2)
Although only a few of those exposed to the bacteria will actually develop disease, adolescents and young adults are more likely than any other age group to carry the bacteria without showing symptoms, with carriage rates peaking in 19 year olds with almost 1 in 4 (24%) carrying.(3)
Virtual Reality (VR) Publication

Virtual Reality: Hype or the Future?

Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?
Market Research Publication

Ipsos House: The ideal arena for uncovering the truth behind human behaviour

Three case studies from Ipsos House showcase the opportunities for investigating human responses, motivations and behaviour offered by the research facility.