Market Research

In real life, who has time for two steps when you can do it in one?

Ipsos, a leading global market research company is continuing to bolster its capabilities in the APAC region, with the launch of Ipsos Public Affairs in Singapore and Malaysia. A boost to the market research giant’s regional capabilities after Australia and India.

On February 8, hear Ipsos’ Elissa Moses share our latest case studies in new resources and techniques in media research.

Colin Strong discusses the techniques for understanding what customers want, when researching products and services that they have never experienced before.

Each year, Ipsos participates in an annual event organised by L'Oréal Brazil, with all their suppliers.

Today, every new breakthrough in technology quickly becomes mainstream. In a landscape where start-ups often leap frog over legacy brands and audiences become accustomed to seeing a new innovation rapidly adopted and applied across platforms, the ways brands engage is in constant flux. This holds true for Market Research as well.

Applife is Ipsos proprietary app using mobile for qualitative research.

We are a diverse group of management consultants, brand strategists, researchers, sociologists and marketers who are passionate about developing breakthrough brand and marketing strategies.

Market research Agency Ipsos today announces winning Gold at this year’s Agency of the Year Awards, in the Market research category.