Market Research


The Evolution of Marketing Mix Modeling… and Hopefully the Wonks That Follow It

Too often smart people get caught up in the details of the past and forget how quickly the future is moving…

[EVENT] TMRE In Focus 2017

On May 1, join Ipsos’ Evan Borak who will be MC-ing this three day event featuring the technologies shaping the future of market research.

Is There a Target Market for Electric Vehicles in the US?

Who is the target consumer for Electric Vehicles? What are the levels of acceptance and adoption? Ipsos wanted to know so we went under the hood to find out (actually, we plugged in)!

[EVENT] Taipei AMPA seminar - Growth Opportunity in ASEAN After M

On April 21, Ipsos Business Consulting is honored to be invited to speak in the coming Taipei AMPA seminar, one of the largest automotive events in Asia.
Consumers Publication

An Efficient Alternative to Concept Optimisation

In real life, who has time for two steps when you can do it in one?

Ipsos Public Affairs Launches in Singapore and Malaysia

Ipsos, a leading global market research company is continuing to bolster its capabilities in the APAC region, with the launch of Ipsos Public Affairs in Singapore and Malaysia. A boost to the market research giant’s regional capabilities after Australia and India.
Marketing Event

[WEBCAST] ARF: Maximising Your Marketing Budget

On February 8, hear Ipsos’ Elissa Moses share our latest case studies in new resources and techniques in media research.

"Why Do I Like Pillows?" - Understanding What Customers Want

Colin Strong discusses the techniques for understanding what customers want, when researching products and services that they have never experienced before.

Ipsos in Brazil Awarded 2016 Best Market Research Partner By L’Oréal

Each year, Ipsos participates in an annual event organised by L'Oréal Brazil, with all their suppliers.